At Greenwood, our approach is smart, precise and strategic. We leverage advanced marketing methods available today.

Subtle methods to slowly introduce objective viewpoints, without the audience being overtly aware of it or triggering resistance: programmatic marketing, nudging, strategic social media campaigns.
Targeted influencing inside digital communities and echo chambers using influencers, personalised content and dynamic ads that resonate.
Emotional content. Compelling narratives that challenge disinformation, encouraging audiences to rethink manipulated beliefs without confrontation.

Proven techniques for effective results

Our approach is built on widely used, highly effective digital strategies designed to engage, influence and drive change in online communities:

Strategic digital communication

Multi-platform social media campaigns – Reaching audiences where they engage most.
Influencer collaboration, including micro-influencers – Leveraging trusted voices.
PR stunts and intentional strategic controversy – Generating attention.
Viral challenges and social movements – Sparking engagement and organic amplification.
Tailored content for digital communities and echo chambers – Adapting messaging for maximum resonance.
AI-generated content – Enhancing personalization and scalability.

Data-driven marketing and digital advertising:

Automated programmatic advertising – Optimised campaigns in real-time.
Platform-specific social media ads – Tailored content to fit user behaviour.
Search engine advertising (SEA) – Capturing audiences with targeted messaging.
Personalised and dynamic ads – Adaptive content.
AI-powered targeting – Leveraging behavioural data and audience profiles.