We introduce objective viewpoints, slowly, for long term impact
The Greenwood Approach
Photo by Bingqian Li
We blend behavioural psychology, targeted social influence, programmatic advertising and dynamic emotional content to slowly introduce objective viewpoints within sceptical digital spaces. Encouraging audiences to re-evaluate their beliefs, without putting anyone on the defensive.
Rather than relying on fact-checking or countering falsehoods directly (which can trigger cognitive resistance), we focus on subtly restoring trust in fact-based information over time. We use commercial-grade digital marketing techniques, repurposed for social good.
Subtle methods
Nudging, programmatic advertising
Targeted influencing
Inside digital communities and echo chambers
Personalised content
Dynamic ads that resonate, emotional narratives
Why It Works
Our approach is data-driven, emotionally engaging and adaptable – designed for long term, measurable impact
Photo by Cristian Palmer
Benefits of the Greenwood Approach
Nudging techniques lead to gradual attitude shifts with long lasting effect
Engaging from within digital communities feels organic and trustworthy
Programmatic advertising delivers the right messaging to the right audience
Emotional storytelling connects more deeply than fact-heavy arguments
Personalised content increases cultural relevance and emotional resonance
Data-driven audience clusters are identified through behavioral data and psychographics
Predictive analytics allows for early interventions before trends escalate
Always-on model with real-time A/B testing ensures agile improvement and impact measurement
High efficiency and scalability