Introducing objective viewpoints, slowly, for long term impact
Our Approach
Photo by Bingqian Li
We’re assessing and optimising how the combination of behavioural psychology, targeted social influence, programmatic advertising and dynamic emotional content can be used to gradually introduce objective viewpoints within sceptical digital spaces. Encouraging audiences to re-evaluate their beliefs, without putting anyone on the defensive.
Rather than relying on fact-checking or countering falsehoods directly (which can trigger cognitive resistance), we adopt a different approach by subtly restoring trust in fact-based information over time.
Together with researchers and digital marketing experts, we seek to repurpose commercial-grade digital marketing techniques for positive societal impact
Subtle methods
Nudging, programmatic advertising
Targeted influencing
Inside digital communities and echo chambers
Personalised content
Dynamic ads that resonate, emotional narratives
Why we believe it works
The approaches we redevelop for societal impact are research-backed, data-driven, emotionally engaging and adaptable. Designed for long-term, measurable impact
Photo by Cristian Palmer
Nudging techniques leading to gradual attitude shifts with long lasting effect
Engaging from within digital communities to feel natural and trustworthy
Programmatic advertising to deliver the right messaging to the right audience
Emotional storytelling to connect more deeply through fact-heavy arguments
Personalised content to increase cultural relevance and emotional resonance
Defining data-backed audience clusters are identified through behavioural data and psychographics
Predictive analytics to allow for early interventions before trends escalate
Always-on model with real-time A/B testing to ensure agile improvement and impact measurement
Example