The Greenwood Digital Initiative was born from a shared sense of urgency, and possibility.
As professionals in media, research, and communication, we’ve seen firsthand how digital spaces shape what people believe. We’ve seen how disinformation spreads and how trust – in public institutions, in media, in each other – is quietly fading.
But we also know this: the same powerful digital tools can be used to drive positive societal change, solidarity and informed public discourse.
Leading up to the Greenwood Initiative, we explored how data-driven communication and behavioral insights could support climate action and sustainable consumption. But as democratic values came under pressure and the erosion of social cohesion accelerated, our focus sharpened. The need to restore trust in fact-based information and journalism had become urgent.
This led us to Greenwood Digital: a non-profit Initiative using modern digital strategies to strengthen democracy and rebuild trust. We’re starting locally, but with scale in mind.
Why we started
Our Team
Board
Tjerk Boorsma
Strategy & Impact – Founder, Executive Board
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Tjerk is responsible for guiding the overall direction of the initiative, overseeing strategy, development, the execution of impact-driven digital campaigns, and building partnerships across the civic, media, and digital strategy sectors.He brings deep expertise in research, insights, and digital analytics, with a career spanning work for innovation-focused consultancies and global Fortune 1000 companies. Tjerk previously led analytics and business development at TrueChoice Solutions and consulted for BehaviorQuant, a behavioral science tech startup. He currently works at Digitalberatung GmbH, part of the MAI Group (Marketing Automation Intelligence). He holds a Master’s degree in Policy, Communication, and Organization from VU University Amsterdam.
tjerk.boorsma@greenwood-digital.org
+4368110612258
Christophe Gevert
Funding, Partnerships & Organisational Growth – Co-Founder, Executive Board
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Chris leads the efforts in building strategic partnerships and securing funding to grow our mission-driven work. He focuses on establishing long-term collaborations with funding partners, civil society actors, and aligned organisations. He is also responsible for the operational structure and supports strategic development, translating our vision into impact.Chris contributes with in-depth expertise from business development, finance and helping organisations scale their operations. He holds a diploma in Business Administration from the University of Valencia
chris.gevert@greenwood-digital.org
+436703559438
Partners
eWa Ferens
Academic partnerships and research integration – Co-Founder
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eWa is responsbible for collaboration with academic institutions and researchers. She ensures that our campaign content is grounded in evidence and shaped by current research, and she coordinates the assessment and measurement of the societal impact of our work.She is a lecturer at the Vienna University of Applied Sciences for Management & Communication in the Department of Communication, Digitalization and Sustainability. In addition to her academic background, Ewa brings expertise in leadership coaching, intercultural communication, and digital business development, connecting theory and practice in everything she contributes.
ewa.ferens@greenwood-digital.org
+436802205370
Nikolaus Tuschar
Advocacy & Media Relations – Co-Founder
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As an accomplished advocacy strategist and journalist with deep roots in Austria’s media, political, and policy ecosystems, Nikolaus leverages his dual background in communications and journalism to shape policy debates and drive advocacy efforts. His career includes advising political stakeholders, managing regional operations for a leading Austrian newspaper, and heading corporate communications for a global tech firm.At Greenwood, Nikolaus is committed to fostering a media environment built on trust. He focuses on building strong media networks and crafting compelling narratives that engage audiences and influence public opinion, leveraging digital tools to amplify voices that drive positive change.
niko.tuschar@greenwood-digital.org
+436505468903
Sven Saekert
Public Affairs and EU-Relations – Co-Founder
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With extensive experience in public relations, digital communication, and strategic campaigning at the European and national level, Sven is instrumental in implementing impactful communication initiatives. His overarching goal is to ensure that connectivity enhances collectivity, fostering a more cohesive and informed society.Throughout his career, Sven has advised public institutions, organizations, and companies with societal aspirations in Vienna, Berlin, and Brussels. His work focuses on fostering collaboration and purpose-driven communication to rebuild public trust, combat disinformation, and serve as a moderator in facilitating informed dialogue. He holds a diploma in Information Science and Engineering.
sven.saekert@greenwood-digital.org
+491736033820
Work with us
We are actively seeking partnerships with specialists and freelancers who share our vision.
Contact
Are you interested in more?
Get in touch via info@greenwood-digital.org
For partnerships and collaboration
Click here for more about partnerships and collaboration opportunities
Tjerk Boorsma (Founder)