The Greenwood Initiative is a collaboration of research institutions, digital marketing specialists and organisations that support democratic values. We are committed to driving meaningful change by addressing critical societal issues through innovative, strategic digital communication. 

Strategic Digital Communication 

We use AI-enhanced communication and data-driven marketing to create impactful digital campaigns. By repurposing these techniques, we actively engage with online communities – countering disinformation and harmful narratives at their source. 

Collaboration for Impact 

A key aspect of the Greenwood Initiative is our collaboration with research institutions, media, and other organizations that uphold democratic and societal values. Together we define key themes, ensure transparency and maintain neutrality – free from political or commercial influence. 

Restoring Trust in Media 

Our upcoming campaign focuses on rebuilding trust in quality journalism – empowering fact-based media and strengthening the public’s confidence in reliable information. 

Other societal issues in alignment with the Greenwood Initiative: 

Climate action and denial  

Democracy protection 

Responsible consumption 

European solidarity 

Media literacy 

Equality and woman’s rights 

Carbon reduction 

Migration 

Sustainability 

Social justice 

Independent journalism 

Communities and social cohesion 

Greenwood Digital is based in Vienna, Austria.