Collectivism
starts with YOU
The Greenwood Initiative brings together research institutions, digital marketing experts, and organizations to address societal challenges through innovative, AI- and data-driven communication.
Targeted influencing
Inside digital communities and echo chambers using influencers, personalised content and dynamic ads that resonate
Emotional content
Compelling narratives that challenge disinformation, encouraging audiences to rethink manipulated beliefs without confrontation
Subtle methods
To slowly introduce objective viewpoints, without the audience being overtly aware of it: programmatic marketing, nudging, strategic social media campaigns
