Business model and roll-out
Besides benefits to society, the Greenwood Initiative offers significant potential for both institutional and commercial stakeholders.
Dual value creation strategy: Diversification of funding streams
Delivering real societal impact - Together with organisations, foundations and institutions who share our vision.
Economic value – Commercial opportunities for PR and branding partnerships with companies whose brand strategies align with Greenwood’s campaigns.
Scalable: additional ad spend goes straight to the campaign impact.
Roll-Out Phases of the Greenwood Initiative
Months 1-6: Initial setup, launch 1 campaign locally (Austria) as ‘pilot’ to optimise and monitor impact. Investment starting at €400,000 covering costs for the digital campaign and freelance specialists. Campaign objective: Restoring trust in journalism-based media.
Months 6-12: Expansion, two additional campaigns (societal and environmental issues), including Germany (€800,000). The ‘pilot’ campaign continues running.
Months 12-24: Scale across Europe, also addressing more 'politically' loaded topics (€2,300,000).
Months 12-24: Launch of the Greenwood Collective – a parallel decentralised network of remote freelancers working on coordinated objectives and covered via grassroots fundraising.