We are a non-profit organisation that promotes democratic values and societal progress, by using today’s most powerful digital tools
We proactively rebuild public trust in journalism and quality media through advanced digital communication strategies, achieving meaningful social impact
We don’t just counter disinformation
Photo by Jonas Kakaroto
What we do
Strengthening societal and democratic values
Our non-profit initiative brings together research institutions, civil society organisations and digital strategy experts to help restore public trust in quality journalism and strengthen access to reliable fact-based information. By bridging the gap between research, societal challenges and digital communication, we create scalable online campaigns that offer objective viewpoints where it matters most: inside digital spaces.
Collaboration-driven
In today’s digital world, disinformation and polarisation thrive in fragmented online spaces. These challenges erode trust in media, democracy, and our ability to move forward together. The Greenwood Digital Initiative is leading the way in rebuilding trust in key societal and democratic foundations.
Proactive societal impact
We offer a neutral, data-backed alternative to traditional awareness campaigns, using data-driven digital communication techniques to engage the hardest-to-reach audiences. Our innovative campaigns are measurable, adaptable, and designed for long-term societal impact. Supporting funders, civil organisations, and policymakers drive positive change in an era of disinformation and digital polarisation.
What makes us different
Digital communication techniques repurposed for societal change
Our initiative is redefining how societies meet the challenge of disinformation. We rebuild trust in fact-based quality media and journalism, and strengthen support for societal and democratic values. How we do this? By repurposing today’s most effective digital techniques to create social impact where it’s needed most.